Digital Studio: XTENDED iDENTiTY
Tuesday 11 July – Friday 14 July
Join XTENDED iDENTITY for the unveiling of their second phygital collection in an interactive showcase.
XTENDED iDENTiTY will present their second phygital collection in an immersive display, featuring augmented reality technology. The immersive display will exhibit a collection of physical jewellery pieces, alongside projections showcasing their digital fashion CGI campaigns. Using augmented reality filters, XTENDED iDENTITY will showcase how their exquisite jewellery products can be transformed and extended beyond their physical forms.
Attendees will have the opportunity to participate in a mixed reality experience, allowing them to not only observe the physical pieces but also try on the augmented reality versions. This unique blend of physical and digital realms promises to leave a lasting impression on attendees, redefining the boundaries of fashion innovation.
This installation is part of the Digital Studio, which is open from Tuesday 11th – Friday 14th July and may be visited by anyone attending an event at The Studio.
XTENDED iDENTiTY is London-based, female-led digital fashion brand, on a mission to transcend the limitations of identity by using cutting-edge technology. Specialising in 3D technology, Augmented Reality, 3D printing as well as blockchain, non-fungible tokens, the brand explores fashion in an innovative, futuristic and gamified way.