Digital Studio: DRAUP
Tuesday 11 July – Friday 14 July
A film preview of DRAUP’s latest digital fashion collection!
Created in collaboration with ZORA, this film showcases pieces from DRAUP’s inaugural digital fashion collection, in collaboration with Nicolas Sassoon. Titled SEEN ON SCREEN, the film explores what happens if we embrace the digital screen as part of the clothing’s core. The film ends with DRAUP’s latest product, where collectors can purchase an NFT designed by Nicolas Sasson, and can both display the work as a square format artwork and wear it as an augmented reality cape through an AR filter on the platform ZERO10.
This installation is part of the Digital Studio, which is open from Tuesday 11th – Friday 14th July and may be visited by anyone attending an event at The Studio.
DRAUP is a platform maximising the value of Digital Fashion for its consumers and creators. @pronounceddrop is DRAUP’s in-house brand, which collaborates with digital artists to create one-of-a-kind collections that explore the technical and creative possibilities within digital fashion.