Wednesday 4 June
13:00 – 13:40
The Truman Brewery, 91 Brick Ln E1 6QR
Join Matthew Drinkwater, Head of Fashion Innovation Agency, to discover how 3D and AI is shaping fashion’s immersive future.
Fashion District Festival is proud to present Matthew Drinkwater, Head of Fashion Innovation Agency at UAL: London College of Fashion, at the SXSW London Festival Conference to explore how 3D design, generative AI and immersive technologies are revolutionising the way fashion is imagined, produced and experienced.
From virtual garments and digital twins to AI co-creators and hyper-personalised style journeys, Matthew will unpack how creative tech is reshaping the runway and redefining the role of the designer. Step into a future where code is couture, and the boundaries between physical and digital dissolve.
SXSW London is a six day industry networking event, featuring 700+ companies across 60+ industries: tech, business, finance, marketing, design and more. Check out the full schedule here: https://www.sxswlondon.com/schedule
Matthew Drinkwater, UAL: London College of Fashion
Matthew is a world-renowned expert in emerging technologies and their application to the creative industries. A specialist in immersive technologies, he and his team are building pathways for a truly digitized world. Named as a ‘fashion-tech trailblazer’ by Draper’s and a ‘pioneer and a visionary’ by Wired, Matthew has delivered ground-breaking experiences and a stunning range of projects that have captured the imagination of both the fashion and technology industries. Matthew is an advisor to Government on immersive technologies having presented at the Prime Minister’s prestigious Global Investment Summit and also sits on the advisory board of Bridge AI, the UK’s Research and Innovation £100m programme for Artificial Intelligence.
