Tuesday 11 July – Friday 14 July
The Studio

Experience the forefront of fashion innovation at the Digital Studio with the Institute of Digital Fashion (IoDF).

Immerse yourself in a curated reel showcasing IoDF’s groundbreaking global activations, featuring six industry-first innovations that solidify them as true pioneers. Join IoDF at the Digital Studio to witness the new innovations shaping fashion’s metaverse futures and be part of the inclusive, sustainable, and diverse reality bridging the physical and digital worlds.

This installation is part of the Digital Studio, which is open from Tuesday 11th – Friday 14th July and may be visited by anyone attending an event at The Studio.

Institute of Digital Fashion
IoDF stands as an emblem for change, driving the fashion industry towards a more democratic and sustainable future. Their platform and manifesto aim to revolutionise the use of technology and digital from creation to consumer. With expertise in AR, VR, UX, NFTs, digital try-ons, research papers, and metaverse consultancy, IoDF offers world-class immersive digital solutions, strategies, and innovations. By pushing boundaries and exploring the realms of the metaverse, IoDF leads the way in digital fabrication, IRL x URL experiences, diverse digital representation, and immersive VR, AR, and WebXR environments.