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First Wave of Fashion District Festival Events Announced

Here at Fashion District we are incredibly excited to share the news that the schedule for the Fashion District Festival, taking place 22-26th September 2021, is now available to browse and book online.

Join us this September to discover London’s fashion innovators, and take your pick from a variety of exciting events, including interactive upcycling workshops, styling sessions, business support seminars and our Fashion District Festival Showcase, with an exclusive After Party at multi-level restaurant and bar, Haugen.

Based in Stratford, the festival will be split into four pillars, Grow, Make, Watch and Shop, and will take place in and around five close-knit locations; Westfield Stratford, The E20 Lab, The Stratford Hotel, The British Council, and The Pavillion in the Olympic Village.

Shop The Festival

Billi London Founders. Right: Marie Bouhier Left: Sophie Billi-Hardwick

There will be an array of activities over the five days of the festival. One of our highlights under the SHOP pillar includes our Westfield Stratford Pop-Up Shop, which will offer fashion lovers the chance to shop a range of independent, sustainable brands and their ethically produced clothes. Recently confirmed labels include Billi LondonFanfareKA WA KEYWolinskaTimna WeberThe ArrayOMNISSKhaunumsDaniel CrabtreeBlonde Gone RogueEmile Vidal Carr and Klements. We are also collaborating with Lone Design Club, who will supply clothes and accessories from a number of emerging, trend-setting brands featured on their platform.

Alongside clothes to buy, visitors to the pop-up will also have the opportunity to rent unique, designer pieces from rental clothing app By Rotation. Browse rental outfits to wear at any number of upcoming special occasions, like birthdays, weddings or parties.

Our Pop-Up will also offer an exclusive selection of children’s clothing items, provided by child clothing resale app Dotte, and their fast-growing trusted community of sellers.

Grow with the Fashion District

Our Grow pillar offers emerging designers, fashion and fashion-technology start-ups free business support sessions. Firstly, The Trampery, supported by the British Council, will be running two days of business seminars to help fashion ventures integrate sustainability more effectively into their business model and growth plans. The sessions will cover everything manufacturing, business model, materials and futures – showcasing radical fashion brands that are disrupting the sector with their sustainability activities.

Festival partners will also be running one-off, interactive sessions. Fashion Minority Report will be hosting a special event for budding fashion and creative professionals from diverse backgrounds interested in pursuing a career in fashion. Plus the Fashion Innovation Agency will be joining the festival for a rare all-team appearance to delve into their projects and the future of fashion & technology.

SABINNA London, Panel Speaker at The Trampery’s Sustainable Business Models Event.


Be sure not to miss the Festival Showcase. Celebrate East London’s extraordinary fashion talent at the Fashion District Festival with our designer showcase in the heart of the Olympic Village, featuring a one-off performance directed by On|Off Creative Director, Lee Lapthorne. Using the façade of the newly-built Pavilion as a backdrop, Lapthorne has hand-picked the very best of his On|Off London Fashion Week community of designers to highlight their latest show pieces, and teamed up with choreographer Kwame Asafo-Adjei to create an explosion of hip hop, beatbox, fashion and wearable art.

Plus, Love Not Landfill will be running various styling events using donated clothing alongside top Depop sellers. Learn how to style a variety of items and make the most out of your wardrobe or unique charity shop finds.

Make Sustainable Garments

Wool Materials for Joao Marashin Clothing

Looking to become more sustainable? Join RETURE and a number of designers for interactive, upcycling workshops designed to encourage guests to learn how to repair or remake their own clothes.

Whether you’re looking to refresh your wardrobe without buying new items or you’d like to improve your sewing skills, these workshops offer a chance to learn new skills directly from some of the most exciting emerging designers in London. The RETURE designers have also been busy working on a whole range of upcycled pieces that will be for sale, so you can choose to give them a new life. 

We are also working with Get Living and FutureCity to create a unique makers space at the festival, located at The E20 Lab. We’ll be offering a number of MAKE events here, including an opportunity for children to customise old garments into capes with Making for Change (ages 4-9) as well as a dynamic denim revamp workshop with The Fashion School to encourage children to learn more about clothing customisation (ages 9-11).

Learn new techniques, discover the latest trends and expand your knowledge. Book your place at one of our workshops now.

We can’t wait to see you!

Looking for a place to stay during the festival? We have partnered with the Holiday Inn, Staybridge suites and The Stratford to offer deals for Festival attendees. Head over to our partner page to learn more.