By Rotation is the UK’s leading fashion rental app aiming to democratise fashion and make it available to all. After travelling to her motherland Rajasthan, India, for her honeymoon and witnessing the first-hand effects of textile waste, founder Eshita Kabra-Davies felt compelled to change, and bring about change. Inspired by a love for fashion that doesn’t weigh on her conscience Eshita founded By Rotation as a side hustle in October 2019 whilst working in finance, and not long after, left her high-flying career to launch the platform which now has over 90,000 members. Eshita is especially focused on creating a conscious community of like-minded individuals combining to create a more inclusive industry.
By Rotation will be transferring a selection of their online rental offering to the Fashion District Festival’s pop-up at Westfield Stratford City, supplying designer clothing and accessories available to rent. Discover more about their unique, sustainability-focused community and browse the clothes available by visiting the pop-up from 23rd September.