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Waltham Forest Fashion Re(Made) in 2022

Waltham Forest Fashion has worked in close collaboration with Fashion District and local design studio, Egg, to create a new brand identity that reflects their unique network of strong sustainable fashion businesses.

From long established businesses that have grown up and worked in the area, to a new wave of local fashion pioneers, there’s a new generation of changemakers on the rise. All share a common entrepreneurial spirit, community driven ethos and a vision to transform the way we produce and consume clothing, and manage its impact – both on society and the environment. With the help of Egg, we’ve created a vibrant and exciting platform to portray that message.  

Egg’s research into the borough’s art and design heritage and conversations with local fashion businesses unearthed a rich and creative story. They listened to a diversity of voices and explored the functional aspect of fashion, it’s creativity, as well as current marketing trends. The result takes inspiration from Waltham Forest’s cultural heritage, the Arts & Crafts Movement, and brings it into a more contemporary space, creating a fusion between history and evolution. 

Laundry Label Inspired Graphics

With an increasing focus on sustainability, Egg also wanted to look at how clothes are made, worn, washed, and looked after long-term and were inspired by the graphic symbols found in our simple everyday washing labels. As they transformed them into a series of repeat patterns they became reminiscent of the floral print designs associated with William Morris and the arts and crafts movement. A combination of the current and the past.

A Local Palette of Colours

The colour palette is inspired by the diverse people and places of the borough with names linked to well-known locations in Waltham Forest: 

Heritage meets modern fonts

For the main logo, Egg used a combination of fonts fused together mixing decorative with instructive. Acumin, the sans serif font has a balanced, clear and rational quality, and Kaftan Serif, a highly elaborate font full of lovely idiosyncrasies pays tribute to the design heritage of Waltham Forest.

The Brand – Re(Made) in 2022

Egg’s design story for Waltham Forest Fashion embodies both the functional and self-expressive side to our fashion community.  There are endless combinations of background colours and graphics to showcase businesses in their very best light. A timeless, flexible identity that can shift, bend and grow side by side with the Waltham Forest Fashion community. We hope you love it as much as we do.

Investment Pitcha Kucha: Open for Expressions of Interest

Investment Pitcha Kucha
The Lab E20, East Village
Thursday 7 April
18:00 – 20:00

UPDATE: Please note that expressions of interest are now closed for this event.

Are you an emergent fashion business looking to raise capital? Want to receive expert feedback on your business innovation? Express your interest to participate in Fashion District’s upcoming investment events.

Fashion District is hosting an Investment Pitcha Kucha at The Lab E20, East Village, on Thursday 7th April from 18:00 – 20:00, where selected businesses will present to a panel of investors and industry innovators, who will provide friendly, quick-fire feedback. The Pecha Kucha style format means that each business will have 3-4 minutes to pitch to an audience and the panel, with the equivalent time for feedback.

Expressions of interest are open to start-ups who are looking to raise capital of up to £25k, and whilst this is not available on the night, we hope the exposure and networks will help you on your way.

The panel are all interested in new sustainable solutions that tackle the critical issues of the fashion industry. Joining us will be:

Your business may be targeted towards any part of the fashion chain; retail tech, manufacturing tech, materials innovation or perhaps experiential / digital technologies. If your solution aims to innovate the fashion industry, to help it become more circular, more sustainable, more ethical, we would love to hear from you.

If you are interested in pitching at the Investment Pitcha Kucha, please complete the Expression of Interest form by midnight on Monday 21st March.

These events are open to early stage startups that are ready to raise investment funds. If you are unsure whether you are applicable, please contact us at hello@fashion-district.co.uk


Meet the Panel

Jonathan Chippindale, Chairman of London Fashion Fund + Chief Executive of Holition

Formed as a venture start-up a decade ago to explore and expand the role of technological innovation, Holition is a synthesis of mathematicians, scientists and technologists, artists and psychologists, retail specialists and cutting-edge leaders in innovative thinking.

Jonathan is External Industry Advisor at Central St Martins, a founding member of the London College of Fashion Digital Think Tank and advisor to the University of Cambridge Digital Compass Group.  He is Chairman of the London Fashion Fund, which is a sustainable fashion accelerator supported by the Mayor of London, as well as a Digital Advisor to the British Fashion Council and Innovation Advisor to Tate.

Jonathan is a Visiting Professor and holds an Honorary Doctorate from University of Arts London.

Shanaya Curtis, Senior Equity Fundraising Manager at Crowdcube

Shanaya’s role is primarily focused on sourcing and building relationships with Europe’s leading private companies, advising start-ups and scale-ups on sources of investment and their ability to crowdfund.

Abi Mohamed, Libra Programme Lead at Tech Nation

Abi leads on The Libra Programme – the newest growth programme for early-stage underrepresented founders scaling in the UK. In addition, she co-founded Community Growth Venture angel firm based in the UK and was previously a software engineer. 

Tech Nation is the leading growth platform for UK tech scaleups, fuelling the growth of game-changing founders, leaders, and scaling companies so they can positively transform societies and economies. Tech Nation provides them with the coaching, content, and community they need for their journey in designing the future. Tech Nation has years of experience facilitating and helping UK tech companies scale, both at home and abroad. Over 30 cohorts and 900 companies have successfully graduated from Tech Nation’s growth programmes, with alumni including Skyscanner, Darktrace, and Monzo, as well as 3 of the UK’s 7 new ‘decacorns’; Revolut, Wise, and Farfetch.

Mandy Nyarko, Angel Investor and Venture Partner at Ada Ventures

Mandy is the Co-Founder of innovation consultancy Startup Discovery School who have designed incubators, accelerators and open innovation programmes for public and private organisations in the U.K that are focused on building sustainability startups.

Mandy is also an angel investor and venture partner at Ada ventures, a 50M VC fund focusing on investing in overlooked founders. She is also an advisor on the SME action board to the UK Department of Business, Energy and Industrial Strategy.

Alexander Shapiro, Investment Manager at The Conduit Connect

Prior to Conduit Connect, Alex worked for boutique consultancy firm PlusValue, advising clients in the public sector on strategies to encourage and nurture impact focussed businesses, and those in the private sector on how to create effective impact strategies. Amongst other projects he led a 12 partner EU funded research project into the power of the maker movement to drive innovation in the manufacturing sector in Europe, and worked with the Turkish Government, UN and Gates foundation to design an impact focused accelerator programme in Istanbul.

Prior to PlusValue, Alex spent 4 years at RBS, working in project finance, and convertible bond origination. Alex holds a BSc in Economics from the University of Nottingham, and an MSc in Development Economics from the London School of Economics.

Hannah Williamson, Investment Manager at Edge VC

As an Investment Manager, Hannah focuses on deal flow generation and execution, particularly focusing on retail tech and content businesses.

Prior to Edge, Hannah worked at the online retailer ASOS for 3 years, within the operational side of the business. Hannah holds a first-class honours degree in Fashion and Textile Management from Nottingham Trent University.

Seekd x Fashion District Pop-Up at The Lab E20

Fashion District are collaborating with Seekd on an exciting new pop-up at The Lab E20 – Get Living’s new flagship destination in East Village.

Fashion District has joined forces with Get Living to develop a programme of events focusing on sustainable living at The Lab E20, East Village. Kicking off in March 2022, The Lab E20 will host an experiential pop-up with sustainable jewellery marketplace, Seekd.

From 11th – 13th March, Londoners will be able to browse eco-conscious jewellery designers and wellness products from planet positive brands. With Mother’s Day and Easter fast approaching, this will be the perfect opportunity to buy treasured jewels or a special self-care gift for your loved ones. There will be a line-up of local designer-makers, including Maalo Jewellery, All Its Forms and Pikaya Jewellery, with plenty more to be explored on the day.

Seekd will also be offering the chance to indulge your creative senses and practice wellness through craft workshops. Immerse yourself into the world of jewellery with Maalo Jewellery, and learn how to make your own beaded necklace! This simple activity opens up a world of creativity for all ages as you start to explore design, colour, and stones. Learn more and sign up here: Necklace Workshop with Maalo Jewellery

Looking for a relaxing way to spend your Saturday afternoon? Join Canvas & Cake Club for a fully guided canvas painting workshop, while enjoying a glass of bubbly and a delicious cupcake! This 40 minute creative session, hosted by a professional artist, will tap into your inner Monet while giving you an overwhelming sense of calm. Find out more and book here: Mini Canvas Painting Workshop

Be sure to pencil this pop-up into your diary and come along to discover the latest in sustainable jewellery and wellness!

Opening Times:
Friday 11th + Saturday 12th, 10:00 – 17:00
Sunday 13th, 11:00 – 16:00

Located at 3-4 East Park Walk, The Lab E20 has been designed and produced by Christopher Raeburn, founder of RÆBURN, with a focus on positive fashion and sustainable living.

WELCOME TO BUILDING BLOQS – LONDON’S LARGEST OPEN-ACCESS WORKSHOP

Are you looking for pay-as-you go studio space? Do you need access to best-in-class machinery at an affordable price? If so, welcome to Building BloQs – a fully equipped workshop that you can book by the day.

Building Bloqs started with seven makers, craftsmen and artists who were faced with the gloomy realities of London studio rental costs when their landlord served notice on their shared live-work space. After a fruitless search for alternatives, they decided to do things on their own terms. They committed to creating a cost-effective workspace where all makers could access the machinery they needed, connect with other creatives and learn new skills. They have continued to accommodate the needs of their members ever since, providing world-class machinery, from traditional analogue tools to advanced digital systems.

Building BloQs has everything you need for toiling, pattern cutting and sampling. Each Fabric Workspace is equipped with a bench, 240V power, cutting table, straight stitch machine and a mannequin. The Fabric Workspaces are priced at £28 per day – and can be booked for single days or longer stints (with discounts for 6+ days).

HOW IT WORKS

As well as the workspaces, Building BloQs has its own café which the team describe as ‘the beating heart’ of the building. It’s the place where members meet, connect, share ideas and dream up ambitious projects. Building BloQs wholeheartedly encourages collaboration and co-working – and if you feel inspired to learn a new skill after hearing about another maker’s project, they offer a wide range of training sessions across their machinery.

With so much to offer, the future of Building BloQs looks bright; they’re definitely worth a visit!

Find out more and become a member here

Instagram: @buildingbloqs

POPLAR WORKS NOW OPEN

A NEW SPACE FOR FASHION, CREATIVITY AND ENTREPRENEURSHIP OPENS IN THE HEART OF LONDON’S FASHION DISTRICT

Poplar Works, one of the Fashion District workspaces supported by the Mayor of London’s Good Growth Fund, was conceived around the simple idea that fashion could again become a major part of East London’s social and economic make-up.

The £6m transformation of 100 disused garages in the Aberfeldy and Teviot neighbourhood will bring a local space to nurture the existing talent and entrepreneurship, by providing affordable workspace and training opportunities, as well as creating a new community facility.

There will be 45 custom-designed, low-cost workshops and studios, a public café and events space to the area, and manufacturing facilities offering enterprise support and training programmes for the creative industries. The project is being delivered by housing association Poplar HARCA, in partnership with London College of Fashion, UAL and social enterprise The Trampery.

London, United Kingdom – Thursday 27 February 2020, Poplar Harca – Justine Simons Deputy Mayor for Culture and the Creative Industries officially opens Poplar Works.

Ranging from 100 to 300 square feet, the applications for studio space at Poplar works is now open, will offer an ultra-affordable starting point for emerging fashion-related businesses.

Centre for Fashion Enterprise (CFE) wil provide five free studios for emerging fashion and fashion tech businesses at Poplar Works. The inaugural cohort selected to move in will be LCF alumna Bethany Williams, Rahemur Rahman, Loot Forever, Alex Mullins, Tolu Coker, A Perfect Fit and Not Very Well.


Fashion Capital Tailoring Academy opens for apprenticeships

Fashion District was thrilled to attend the official launch of the Tailoring Academy earlier this month. Located on the Crusader Estate in the heart of Haringey, the fully equipped 11,500 square foot space will provide the sector with the next generation of tailors, teaching up to Level 7 apprenticeships.

The Tailoring Academy is one of three Fashion District developments supported by the Mayor’s Good Growth Fund, alongside Poplar Works and The Trampery Fish Island Village. Over 140 members of industry attended the launch event, where guests could experience live demonstrations, and heard speeches about the collaborative project from Jenny Holloway, Fashion-Enter, Debbie Jackson, Greater London Authority, & Nick Beighton, ASOS.

Nick Beighton, ASOS.com CEO said: “We are delighted to see the new Tailoring Academy which will act as a hub linking local talent to experts, specialist training, professional development courses, equipment and opportunities. ASOS is very proud to be part of this innovation.”

The Tailoring Academy is a joint collaboration between Fashion-Enter and the Haringey Council. Fashion-Enter is a not-for-profit social enterprise, a manufacturing factory catering clients such as ASOS and Brora.  “Tailoring Academy will be the perfect learning environment for specialised fine skills required in pattern making, cutting and tailored stitching” affirmed Jenny Holloway, CEO of Fashion-Enter.

Click here to find out more about the Tailoring Academy.

APPLY: Poplar Works

Applications are now open for the next development within the Fashion District: POPLAR WORKS!

Opening in East London in November, it is a proud collaboration between Poplar HARCA, London College of Fashion, UAL and The Trampery. The studios at Poplar Works have been developed for anyone working in the fashion economy – designers, makers, photographers, jewellers and more – and particularly seeking to nurture early stage businesses, and local businesses around Poplar and East London.

There are over forty studios across two sites, training spaces, a small production unit and a café. Studios range from 114 – 298 ft2 and start at £200 a month.

Find out more and apply here.

Deadline: 18th November!

APPLY: Arbeit Studios Leyton Green

A collaborative project between Waltham Forest Council, the Fashion District, and London College of Fashion, UAL, Waltham Forest will have its first dedicated fashion hub at Arbeit Studios Leyton Green, providing affordable creative workspaces for fashion start-ups and creatives.

Managing over 250 units across 12 sites, Arbeit creates unique spaces for its creative community built up of the fashion, design, arts, music and culture sectors. In each space, Arbeit works with the local community to build spaces most suitable to those already living and working in the area. It seeks to showcase the new voices and talents in the area seeking to set-up their own businesses and help local industry thrive.

Arbeit Studios Leyton Green has 13 studios available for let, with rents starting from £200 a month. It also features event space, and tenants will receive business support and become part of Arbeit’s wider creative community for innovative collaborations and community involvement. 

The space will officially launch in October, but the spaces are available to let now at 778 – 782 High Road, Leyton, E10 6AE. To arrange a tour contact Arbeit or hello@fashion-district.co.uk.

First Resident’s Selected For The Trampery Fish Island Village Fashion Studios

Thank you to all that have applied to be the residents of the first seven completed fashion studios in the newly built Trampery Fish Island Village, Hackney Wick. Offers have now been made to the first wave of high-growth fashion labels, which we hope to reveal shortly upon acceptance, and we are now delighted to announce registration is open to apply for the second phase of studios due to be completed in April 2019.

Applications for a space in the soon-to-be-completed blocks, B & D, will be welcomed from both fashion and creative businesses. Block B has been designed for larger fashion businesses, with studio sizes ranging from 435 – 2,060 sq/ft. Each studio will have 6m-high ceilings, a shop-front, and its own bathroom facilities. Block D has been designed with smaller fashion and creative businesses in mind, with studio sizes ranging from 150 – 825 sq/ft, 3m-high ceilings, and shared access to kitchen and bathroom facilities.

As well as being Europe’s largest campus for London’s brightest fashion talent, the new studios are centrally located in Hackney Wick & Fish Island, where creative production can be found across a remarkable range of disciplines, making it one of the capital’s most important neighbourhoods for the creative industries. As a social enterprise and creative workspace specialist, the Trampery hopes to bring benefit to the area and support local entrepreneurship by prioritising applications from the HWFI creative community in this round, and reserving Block D exclusively for HWFI businesses.

Register here to be the first to hear when the building is completed, receive the application link, dates for possible site visits and the official submission deadline. Successful businesses can expect to be notified in May, and invited to move into their studios in late June 2019.

To find out more, contact fishislandvillage@thetrampery.com or hello@fashion-district.co.uk
Enquire here: fishislandvillage@thetrampery.com or using the footer at the bottom of this page

Apply Now: The Trampery Fish Island Village Fashion Studios

On July 26th, creative workspace specialist The Trampery and the Fashion District held a studio preview and launch event for applications to be one of the first 23 residents of the fashion studios at Fish Island Village​.

The project aims to bring together London’s hottest fashion businesses, ranging from luxury labels to disruptive software platforms, and provide everything needed to help them grow. Running alongside the canal in Hackney Wick, the 50,000 sq ft campus is perfectly in located one of London’s most important hotspots for the creative industries, offering fast transport links and the vast creative community that east London offers.

Charles Armstrong, Founder & CEO of The Trampery, said:

“Fashion is emerging as one of London’s most important sectors. It thrives on the city’s diversity, creativity and inter-connectedness with the world. With The Trampery Fish Island Village we’re taking the vision to the next level, creating an amazing new campus for fashion innovators. Through Fashion District we’re also part of a much greater endeavour to turbo-charge London’s fashion economy. I hope fashion labels and startups of all kinds will submit applications and join us on this great adventure.”

The campus comprises of 11 buildings over 6 acres, and features high-spec studios, a fully-equipped sampling suite, a co-working facility, a members lounge plus venues for sample sales and catwalk shows. A range of on-site business support and advisory services will be available free of charge to businesses, made possible by funding from the London Legacy Development Corporation. Across the entire site, 25 percent of the studios will be prioritised for people from under-represented communities including ethnic minorities and disabled entrepreneurs.

The project has also received support from the European Regional Development Fund and the Mayor of London, and is a part of the Fashion District. Frances Corner, Chair of Fashion District and Head of London College of Fashion (UAL), said:

“A vital facility within the Fashion District, the studios at The Trampery Fish Island Village are a real opportunity for talented designers to flourish inspired by the creativity of Hackney Wick. Housed within purpose built studios and with access to practical business support, they will have great conditions in which to create their best work and expand their labels. In 2022, London College of Fashion UAL will be just a stone’s throw away as part of the Mayor’s East Bank vision on the Queen Elizabeth Olympic Park. Together, this will create a hotbed of fashion innovation that will bring opportunities to learn and work, attracting new businesses, supporting local people and growing our industry.”

The wider Fish Island Village scheme is a unique collaboration between social housing provider Peabody, The Trampery, and top 20 UK housebuilder Hill. Interested high-growth fashion businesses can apply online at: thetrampery.com/fishislandvillage