The SFA is a bespoke business programme, designed to address the underlying issues facing nascent fashion companies in London, with a focus on integrating sustainability into their business models. Funded by the London Legacy Development Corporation, four editions of the six-month-long programme will run over the next three years, helping over thirty businesses.
The Trampery Fish Island Village, supported in part by the Mayor of London’s Good Growth Fund, a scheme designed to help local people take an active role in the regeneration of their communities, will be London’s largest campus of fashion studios.
Deputy Mayor for Culture and the Creative Industries, Justine Simons OBE, said:
DANIEL w. FLETCHER is a London-based contemporary menswear brand, established in 2015 after Daniel Fletcher graduated from Central Saint Martins. Daniel’s eponymous label made its mark immediately when Opening Ceremony bought his graduate collection, and produced a capsule collection of eight of his designs for Spring/Summer ’16. Daniel creates deeply personal designs that explore his thoughts on current affairs and social issues. With a focus on casual luxury each collection combines timeless shapes and new fabrics and motifs. SS19 marked the brands first runway show and in 2018 Daniel was named as one of Drapers 30 Under 30. www.danielwfletcher.com
MWOVEN is the brainchild of fashion designer Martina Spetlova, whose highly identifiable use of hand-woven leathers in unexpected juxtapositions have become a trademark of her sustainable brand. Martina’s background in biology and chemistry influences her experimental approach that challenges materials, elements and expectations. Martina has a more holistic vision for her brand and its approach to sustainability, thinking about the entire life cycle of her products – from raw materials, making to repairs and recycling. Each design they create comes with a scannable chip detailing its materials, sourcing and processes to provide a fascinating digital life story for each piece. www.martinaspetlova.com
Patrick McDowell by Liverpool born designer Patrick McDowell has graced the cover of the September Issue of Elle UK and being featured in publications, such as Vogue Italia, Dazed and L’Official USA, to becoming a favourite of singers Rita Ora and M.I.A on and off stage, Patrick is making rapidly making a name for himself. Sustainability is at the core of Patrick’s practice, as he strives to reinvent luxury through a sustainable mindset. Crafted from reclaimed fabrics, organic yarns, and ethically produced materials, his pieces are designed and made in England. He is a strong advocate for reducing fashion’s global impact through designing with moral practice. www.patrickmcdowell.co.uk
Paynter Jackets Co, founded by Becky Okell and Huw Thomas, take iconic styles, such as the chore, trucker or field jacket, and remake them using the best materials they can find from around the world. Their jackets are made to order to and remake them using the best materials they can find. East jack is part of a limited edition run, hand-numbered in the order of sale. With only three editions a year, these made-to-last items are not easy to get hold of, and the batch sold out in under three minutes. Their jackets are made to order to minimise waste and each item has an illustrate label that tells the story of its batch. www.paynterjacket.com/
Petit Pli is a wearable technology company, which aims to clothe the future of humanity The London-based brand was founded in 2017, by trained aeronautical engineer Ryan Mario Yasin, who was strick by how quickly his nephew grew out of things. This experience served as a signal: childrenswear today fails to recognise the dynamic & rapidly changing bodies of Earth’s LittleHumans. Inspired by aerospace engineering, Petit Pli’s continuous size adjustment is a new way of approaching garment design, using technical materials that are ultra-lightweight, reinforced, rainproof and breathable – because children are extreme athletes. Today, Petit Pli’s team consists of an agile force of interdisciplinary design engineers, fashion designers, neuroscientists and sociologists. www.shop.petitpli.com
Wright LeChapelain draws on the different backgrounds of British-French duo Imogen Wright and Vincent Le Chapelain to explore the notion of the familiar within the European wardrobe. They aim to design unique and timeless pieces, which are contemporary yet rooted in the everyday. Sustainability and ethics are at the core of the brand and collections are developed and manufactured within a tenmile radius, reducing their carbon footprint and developing a personal relationship with the skilled tailors and seamstresses creating their garments. The integrity of their product is key: they source their suitings from British Heritage Mills and their shirtings from Italy, a transparent production chain from start to finish. http://www.wrightlechapelain.com
Sabry Marouf, founded by Daki Marouf and Ahmed Sabry is a creative partnership based between London and Ciaro, whose leather goods and jewellery pay tribute to the designers’ heritage: ancient Egypt meets modern expression for a new kind of storytelling. Their designs include Marna, a collection of artobject bags that are both beautiful and functional, and fine jewellery available as collections and bespoke commissions. Supporters include actor, model and philanthropist Elisa Sednaoui, Italian Vogue’s Sara Maino, and the British Fashion Council’s Anna Orsini. www.sabrymarouf.com
ROKER is a London-based contemporary footwear brand, founded in 2016 by Alim Latif. Each pair of ROKER boots and shoes is handmade in East London on traditional machines, by craftspeople with two decades of know-how. Every piece is rooted in the sculpture and the science of structure: heels are shapely, toes statuesque, leathers supple. Named after an area of Latif’s native Sunderland seaside hometown, the label is known for its uncompromising fluidity and graphic line, epitomised in ongoing collaborations with some of British fashion’s most fearless new guard, including Charles Jeffery, Richard Malone, Ashley Williams and Louise Gray.