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Supported by the London Legacy Development Corporation (LLDC), London College of Fashion, UAL has partnered with the Fashion District for the second annual East Education Schools Challenge, themed around a store of the future, with £5000 worth of cash prizes to support the creative curriculum back in school, sponsored by Unibail-Rodamco-Westfield.

The challenge is now closed.


Tapping into the imagination of local children, as part of the EAST-Education initiative, London College of Fashion and Fashion District will be running a schools innovation prize. The competition hopes to inspire and challenge Key Stage 2 & 3 students to consider how new technologies could change the way we shop.

Between March and June, students will be introduced to new concepts which will challenge them to think creatively, work as a team and build digital and problem solving skills. On June 17th, teams of students will be invited to submit their own concepts for what their own “store of the future” could look like through the use of technology.

Shortlisted entries will be invited to pitch at a celebratory event, where winners will be selected by a panel of industry experts. Generously sponsored by Unibail-Rodamco-Westfield, there will be six cash prizes with 2 x £1500 for the winning entries and 4 x £500 for the two runners up in each category to support the creative curriculum back in school.

For more information about the challenge and our partners, download the challenge pack guide.


Your teacher’s challenge pack which will provide tools to help you deliver the challenge in the classroom with ease, inc. information about the challenge and submissions, a film, guided workshops, powerpoints and further resource links. Register to have the links to the challenge pack sent to you, or visit them below:

  • Link to dropbox where you can find all of the challenge resources
  • Challenge Pack Guide
  • A 5 minute video to be used in the classroom where students can learn about retail technology from industry experts
  • A 2 minute video to promote the challenge